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Research papers

Monadically or by paired comparison?

Session I of this seminar describes several experiences with product tests and mappings as development tools. One paper deals in particular with preference maps from paired comparisons. The present paper adds some of our experiences in drawing...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Felix Schaefer
Company: Schaefer market research GmbH
December 1, 1996
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Citation

Schaefer, F. (1996a, December 01). Monadically or by paired comparison?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/monadically-or-by-paired-comparison-